Nuroar
Nuroar
Nuroar is a minimalist skincare brand that embodies calm clarity and quiet strength. This project explores its identity through thoughtful branding, product packaging, and visual storytelling.
Branding
This introduces the brand concept and explains the origin of its name.
Nuroar
Nuroar is a minimalist skincare brand that celebrates the silent strength of natural beauty. Through gentle, transparent formulas and sustainable design, we believe your skin should speak for itself. It can roar, quietly.
Brand Philosophy
“Natural skin speaks the loudest.”
Target Group
Age: 20s–40s, primarily women
Skin Type: Sensitive, dry, barrier-focused
Name Idea
Nuroar is a compound word that blends:
Nu
+
New, Nurture, Natural
Roar
A silent yet powerful presence. A roar from within.
“A quiet but powerful declaration of pure and natural beauty.”
Logo
It shows how the brand logo was created.
Logo Idea
Key Modifications:
The letter “o” was redrawn into a perfect circle, emphasizing harmony, wholeness, and the natural softness of skin.
All bottom terminals were adjusted to align horizontally, creating a sense of visual consistency and grounded balance.
Letter spacing was slightly increased to introduce breathing room, reflecting the brand’s values of calmness and clarity.
Target Group
Based on Neue Haas Grotesk, a refined sans-serif typeface
Chosen for its neutrality and geometric clarity
Subtle modifications were made to align with the brand’s identity:
#Calm
#Essential
#Quietly
#Powerful
Packaging
This presents the concept behind the product packaging.
Visual Language
Minimal and spacious layouts with intentional use of white space
Typography-centered compositions instead of flashy graphics
Aims to build a refined and intimate mood through simplicity and balance
Color System
The color palette is built on muted earth tones:
Sage Green (#BEC5A4): Represents calm, balance, and botanical purity
Ivory Mist (#F8F7F4): Evokes cleanliness, space, and breathable design
Features
It shows how the packaging design is composed of key elements.
